Rock & Vape

Client: Rock & Vape   |   Visual Identity, Brand Applications, Merchandise

Rock & Vape is a vape shop with an atmosphere that encourages customers to slow down and feel at ease while exploring products. The space includes simple comforts such as a couch, music, and coffee, creating an unhurried environment where customers can take their time and browse without feeling rushed.

The visual identity draws from classic rock culture and ’70s lettering, reflecting the personality of the space and the music behind it. It gives the brand a retro feel while still feeling modern and usable in a contemporary retail space.

The black and red palette brings energy and attitude, paired with expressive typography. The result feels confident and distinctive without being loud.

Designed to work across signage, merchandise, and in-store materials, the system supports a cohesive retail experience.