Residence 7
Client: Residence 7 | Visual Identity, Print Collateral
A visual identity was developed for luxury apartments located in a restored Art Nouveau building in central Prague. The identity needed to support a premium residential offering while respecting the building’s historical character and architectural presence.
An ornamental detail from the façade was refined into a distinctive symbol, creating a connection rooted in the building’s heritage. The identity reflects the elegance and structure of the architecture, using balanced typography and a composed visual style that keeps the building as the main reference.
Applied across printed materials and communication touchpoints, the identity supports the residence’s positioning.








Creative Direction / Jiří Fiala
Strategy / Martin Vlk
Concept & Design / Josefi Helo
Client Management / Jana Dočekalová
Artwork & DTP / Mojmír Belovič
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