Milka Pralines—Limited Edition

A limited edition sleeve was developed for Milka praline boxes for Women’s Day and Mother’s Day, produced for the Czech, Slovak, and Hungarian markets. The project required adherence to Milka’s established brand guidelines while introducing a clear, time-specific distinction on shelf.

The design adds a limited graphic layer to the existing packaging, creating variation while preserving Milka’s recognisability. Minimal changes in colour and composition allow the limited edition to stand out without breaking the brand’s visual consistency.

The final design integrates seamlessly with the existing packaging range, supporting seasonal visibility while maintaining the familiarity and trust associated with the Milka brand.

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Made at Fiala & Šebek Visual Communications.