Margot

Client: Nestlé S.A.   |   Brand Refresh, Packaging Redesign

Brand refresh and packaging redesign for the classic Czech candy bar “Margot”. The goal was to modernize Margot’s image to make it more appealing to the next generation of fans.

The new design, while adopting a contemporary style, had to respect the iconic brand attributes such as the sun or the palm, and remain highly recognisable to current consumers, while making the brand feel more relevant to a new generation. To achieve this goal, the logo and packaging were refined to improve clarity, strengthen shelf visibility, make flavour variants easier to distinguish at first glance, and create a stronger, more visible brand block on the shelf.

The refresh and packaging redesign  notably boosted sales and consumer engagement, marking a successful transformation for Margot.

​​​

​

Made at Fiala & Šebek Visual Communications.