Barista Cold Brew

Barista Cold Brew marks Tchibo’s entry into the iced coffee category, built around a slow preparation process combining traditionally drum-roasted Arabica beans with cold maceration. The packaging needed to communicate this process clearly while aligning with Tchibo’s existing brand values.

The design was developed for a cardboard can made from renewable raw materials, aligning with Tchibo’s sustainability commitments. The visual identity introduces a wavy pattern referencing the slow roasting process, integrated with a restrained colour palette that reflects both flavour richness and natural ingredients.

​

​

Made at Fiala & Šebek Visual Communications.