Barista Cold Brew

Barista Cold Brew marks Tchibo’s entry into the iced coffee category, built around a slow preparation process combining traditionally drum-roasted Arabica beans with cold maceration. The packaging needed to communicate this process clearly while aligning with Tchibo’s existing brand values.

The design was developed for a cardboard can made from renewable raw materials, aligning with Tchibo’s sustainability commitments. The visual identity introduces a wavy pattern referencing the slow roasting process, integrated with a restrained colour palette that reflects both flavour richness and natural ingredients.

The result is a packaging design that makes the preparation method visible at shelf level while positioning Barista Cold Brew as a considered, quality-driven extension of Tchibo’s coffee range.

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Made at Fiala & Šebek Visual Communications.