Amundsen Essences
Client: Stock Spirits Group | Packaging, Label Design
Amundsen Essences introduces a refreshing twist to the classic Amundsen vodka with two enticing variants: orange and mango. The smoothness of the vodka is infused with these natural fruit aromas in a lighter and non-added sugar version.
Embracing eye-catching foil techniques, the signature blue logo is now accentuated by a dynamic, kaleidoscopic colourful pattern and enriched with shimmering holographic foil fragments that hint at the vodka's pure clarity. The lively colour scheme encapsulates the freshness and fruity character of the drink.
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![AMUESSENC00](https://static.wixstatic.com/media/f0f6e9_6ac100ba56014981ab1f00e364d44631~mv2.png/v1/fill/w_980,h_693,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/f0f6e9_6ac100ba56014981ab1f00e364d44631~mv2.png)
![AMUESSENC02](https://static.wixstatic.com/media/f0f6e9_cbab114d86e042c295ba71b32991de8d~mv2.png/v1/fill/w_490,h_478,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/f0f6e9_cbab114d86e042c295ba71b32991de8d~mv2.png)
![AMUESSENC09](https://static.wixstatic.com/media/f0f6e9_648813996e4b4a28b128a6f561f9edf7~mv2.png/v1/crop/x_569,y_0,w_1907,h_2480/fill/w_509,h_662,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/AMUESSENC09.png)
![AMUESSENC04](https://static.wixstatic.com/media/f0f6e9_7a827b86cbe04f24b50a6bb99bb530ac~mv2.jpeg/v1/crop/x_125,y_0,w_830,h_1080/fill/w_509,h_662,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/AMUESSENC04.jpeg)
![AMUESENC_02B.png](https://static.wixstatic.com/media/f0f6e9_c98f1dcc404c4983ac4f39a7c53491dd~mv2.png/v1/fill/w_576,h_1034,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/AMUESENC_02B.png)
![AMUESSENC05](https://static.wixstatic.com/media/f0f6e9_3373af5afd004f7d811db56bf46f484d~mv2.jpeg/v1/crop/x_65,y_0,w_943,h_1059/fill/w_684,h_768,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/AMUESSENC05.jpeg)
Creative Direction / JiÅ™í Fiala
Concept & Design / Josefi Helo
Client Management / Lukáš Fiala
Artworker & Pre-Press Preparation / JiÅ™í Andr
Retouch / Šárka PÅ™enosilová
Photography / Vladimír Cimický, STOCK Plzeň-Božkov s.r.o.
by Fiala & Šebek Visual Communications
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